What is Sahayog?

Sahayog is a support program by Tisser India to help artisans grow their business.

Through Sahayog, artisans get help in branding, selling, logistics, and training.

It includes four main initiatives:

  • BHARAT KE KALAKAR – Telling your story

  • BHARAT NEXT – Showing and selling your products

  • SUKHAST – Managing delivery and logistics

  • SUTRADHAR – Promoting your work in stores and exhibitions

Your Story & Brand Media

This initiative focuses on telling the story behind your craft. Every artisan has a unique journey, tradition, and skill. Through Bharat ke Kalakaar, we help you showcase your story to the world through videos, photos, interviews, and social media.

What you get:

  • A brand identity for your work
  • Photoshoots and storytelling content
  • Presence on social media and digital platforms

We help buyers connect with not just the product – but the maker behind it.

Your Products & Catalogue

Bharat Next is a digital catalogue and marketplace created specially for artisans. Here, your products will be displayed beautifully and made available for buyers across India and globally.

What you get:

  • A dedicated online catalogue for your products
  • Support in pricing, display, and descriptions
  • Access to bulk and retail buyers

We take your craft from the workshop to the buyer’s hands – with ease.

Sukhast – Supply Chain & Logistics

You focus on your art, and we’ll take care of the logistics. Sukhast ensures that your products are packed, stored, and delivered safely and on time.

What you get:

  • Help with packaging and labeling
  • Warehousing support
  • Courier and delivery services across India

This reduces your burden and builds trust with customers through timely delivery.

Sutradhar – Marketing & Sales

Sutradhar connects your products to customers through physical stores, exhibitions, and marketing channels. We work to increase your product’s visibility and boost your sales.

What you get:

  • Display space in Tisser outlets
  • Participation in events and fairs
  • Promotions through advertising and outreach

With the right push, your handmade work can reach more people and earn better value.