Gifts are a token of love known to all. We have associated it as the most common form of giving and gratitude. For something as much as a norm of gifting, we could not help but take a deep introspective look at our gifting behaviour.
Going back to the origin of gifting, it’s one of the oldest human activities which pre-dates civilizations that passed by us. It’s inferred as a status symbol when leaders of tribes or clans would show their gratitude for the contributions of those who were part of an achievement. It builds socials connections, its contagious in nature and the act of giving makes us feel good about ourselves.
For times, they are changing, don’t you think the age old tradition needs a revision in the times of today ? In the wake of crippling climate changes who’s consequences are surging day in and day out, gifting won’t be enough, gifting too needs to be sustainable.
The usual gifts that we receive include a lot of plastic and dye, which please our aesthetic sense for a few minutes and then kept in the corner, or worse, rots in the landfills for years and years. Consider the additional price of materials, resources and energy wasted in production and transportation, all for the chosen gifted items with packaging, wrapping paper and decorations to just end up in garbage mountains! Our environment is paying a heavy price for our lack of intention and something needs to change.
For the sake of a sustainable tomorrow and our future generation, pledge this festive season to gift responsibly. There are overwhelming amount of options exist, if you just decide to gift responsibly. Be it mini planters, or bamboo items, items made up if clay and mud, ceramic items, books, wooden items, clothing from sustainable fabric or items made up of jute. If only the corporations who gift in bulk by nature, take the sustainable route, how much can he help the environment, by large. The effort has to be made in the thought of gifting, not the gift itself. The options are endless.
Tisser India has a huge range of products across the categories which can make for the perfect gift, from décor, clothing, stationary, dining to toys. As a community which works in bringing about change in empowering rural livelihoods and communities, we champion the cause of sustainability, environmentally and economically .
We hope with Tisser products or no, you gift responsibly this festive season. May your decision be in the favour of the green earth, above all.
Happy festive season!
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